When Qinwen Zheng trades her racket for the flashbulbs: the most stylish player on the circuit?
We had not seen her hit a ball since her elbow surgery this summer, before catching a fleeting glimpse of her in Beijing, yet Qinwen Zheng has never seemed so present.
Because while her sporting absence left a void, her media impact has only intensified.
At just 23 years old, the Chinese player is now the fifth highest-paid athlete in the world.
A Vogue cover that causes a sensation
A dizzying status that says everything about her aura. Brands are fighting over her, campaigns are piling up, and we now discover a Qinwen who has become a fashion icon.
Indeed, her latest appearance is causing a sensation: a sumptuous cover in the December issue of 'Vogue China' magazine, where Zheng reveals a magnetic presence in front of the lens.
A meteoric financial and media rise
Whether we're talking marketing, influence, or notoriety, the young Chinese star has become a goldmine.
Her ability to transcend sport, to touch culture, fashion, and even the uninitiated general public, makes her a rare personality in the world of tennis.
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Dossiers - Saoedi-Arabië, blessures, oorlog en business: de fascinerende achterkant van tennis onthuld door TennisTemple